The Novvino brand identity project aims to create a visually captivating and memorable brand image for an Italian deli specializing in high-quality salami products. Inspired by the old stitching technique traditionally used in the making of salami, the branding elements will merge vintage references with a modern twist. This project seeks to convey the traditional craftsmanship and time-honored techniques that make Novvino's offerings stand out, while also appealing to a modern and sophisticated customer base.